Case study · Fidget Labs
Brand and founder campaign.
A Pride campaign of founder-led video and stills, built to put a queer-led tech company in the room as itself.
Founder in environmental portrait, editorial, confident. Landscape. 1400x950.
1K+impressions on the lead piece. The brand's top-performing post of the month.
3founder films, made peer to peer for queer founders — not spokesperson to audience.
1campaign where the work and the person are finally the same thing.
The story
Kerrigan Baron spent two decades in enterprise — hardware, then SEO, then digital transformation, eventually a senior director seat. Good work, the kind you put on a stage. The whole time, they were also quietly editing themselves out of it.
Fidget Labs is the first thing Kerrigan built where that stopped. The company is queer-led because its founder is queer, and that is not a coat of paint on the consulting — it is the foundation. This Pride, the brief was to say that out loud: three founder-led films and a set of editorial stills, made for other queer founders building real things while doors get shut in their faces. Peer to peer, not spokesperson to audience.
“The door that closed on you was information about the building. It was not a verdict on you. There are doors nobody thought to lock. I found one. I am holding it open.”
The lead piece became the brand's top-performing post of the month. Read the full story in Kerrigan's own words: The Door Nobody Thought to Lock.
The films
Playing this video loads YouTube and sends data to Google.
Playing this video loads YouTube and sends data to Google.
Playing this video loads YouTube and sends data to Google.
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